Every January, I see the same insurance mistake. And it usually doesn’t show up until there’s a problem.
It’s not that people don’t have insurance. Most do. The issue is the assumption that because a policy renewed, the coverage must still be right for the business. Unfortunately, that assumption can be costly.
Renewed Doesn’t Always Mean Reviewed
Most insurance policies renew automatically. That convenience is helpful, but it can also be misleading. A renewal doesn’t necessarily mean anyone reviewed your coverage. In many cases, it simply means the paperwork rolled over from the previous year.
The challenge is that businesses don’t stay the same from year to year.
Over the course of twelve months, you may hire employees, take on new types of clients, rely more heavily on technology, or store more sensitive data. Each of those changes can affect your risk. But unless someone actually looks at the policy, your coverage remains exactly where it was.
Where Problems Often Appear
I’ve seen situations where someone believed they were fully covered — and technically, they were. Just not for the situation they were facing.
The issue usually isn’t negligence. It’s the assumption that “renewed” meant “reviewed.” When a claim happens, that’s not the time anyone wants to discover that something changed and the policy didn’t keep up. At that point, the decision has already been made.
Why January Is the Right Time to Look
The start of the year is actually a good time to pause and ask a simple question: does my insurance still match how my business operates today?
That doesn’t automatically mean you need more coverage. In many cases, it simply means you need the right coverage for how your business has evolved.
A short review at the beginning of the year can help identify gaps, outdated limits, or assumptions that no longer apply. More importantly, it can prevent an expensive surprise later.
A Small Step That Can Make a Big Difference
Insurance is designed to protect you when something unexpected happens. Making sure your coverage reflects how your business actually operates is one of the simplest ways to make sure it does what it’s supposed to do.
A little time spent reviewing things now can go a long way toward avoiding problems later — and that’s something I’d always rather help people prevent.